Privacy Policy

 

BuiltByBrands (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, BuiltByBrands.com (the “Site”), or make a purchase from the Site. Please read this policy carefully to understand our views and practices regarding your personal data and how we treat it.

1. Information We Collect

We collect the following types of personal information when you visit the Site, interact with our content, make a purchase, or contact us for support.

Device Information

  • Examples: Web browser type, IP address, time zone, cookie data, pages viewed, and your interactions with the Site.
  • Purpose: To optimize the Site’s performance, provide relevant content, and conduct analytics to improve our services.
  • Collection Method: Automatically collected via cookies, log files, and other tracking technologies.
  • Disclosure: Shared with our service provider Shopify.

Order Information

  • Examples: Name, email address, billing and shipping addresses, payment information (e.g., credit card details, PayPal), and phone number.
  • Purpose: To process and fulfill your order, manage payments, arrange shipping, communicate order status, and provide customer support.
  • Collection Method: Directly provided by you during the checkout process.
  • Disclosure: Shared with Shopify for processing payments and fulfilling orders.

Customer Support Information

  • Examples: Name, email address.
  • Purpose: To assist you with customer support queries and resolve any issues you may encounter.
  • Collection Method: Provided directly by you when you contact us for support.
  • Disclosure: Shared with Shopify support team or other relevant third-party service providers for issue resolution.

Minors

  • Note: Our Site is not intended for individuals under 18 years old. We do not knowingly collect personal data from children. If you believe we have collected personal data from a child, please contact us, and we will delete the data.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To process your orders and payments and deliver products or services to you.
  • To communicate with you about your orders, product updates, and other relevant services or promotions.
  • To provide customer support and respond to your inquiries.
  • To monitor Site usage and improve the Site’s functionality and performance.
  • To send you marketing materials, where you have consented to receive them, or where we have a legitimate interest in doing so.
  • To comply with legal obligations, prevent fraud, and protect our rights.

3. How We Share Your Information

We may share your personal data with trusted third-party service providers for the following purposes:

  • Shopify: We use Shopify to power our online store. Your personal data is shared with Shopify to process transactions, manage orders, and facilitate customer support. For more information on how Shopify handles your data, please review Shopify's Privacy Policy here.
  • Google Analytics: We use Google Analytics to understand how users interact with our Site. Data collected through Google Analytics is anonymized. You can opt-out of Google Analytics tracking by using the opt-out tool available here.
  • Advertising Partners: We use cookies and similar technologies to show you targeted advertisements based on your interests. For more information on how behavioral advertising works, and to opt-out, please visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

We may also disclose your personal information when required to do so by law, such as in response to a legal request, subpoena, or court order.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience on our Site. Cookies are small text files placed on your device that allow us to recognize you and remember your preferences.

Types of Cookies We Use:

  • Necessary Cookies: These are essential for the functioning of the Site (e.g., maintaining your shopping cart).
  • Analytics Cookies: These help us analyze how visitors use the Site to improve its performance.
  • Advertising Cookies: These track your activity across the Site and may be used to serve targeted advertisements.

You can manage cookie preferences in your browser settings. Please note that disabling certain cookies may affect your experience on the Site.

5. Your Rights and Choices

As a resident of the UK or the European Economic Area (EEA), you have specific rights regarding your personal information under the UK GDPR. These rights include:

  • Right to Access: You can request a copy of the personal information we hold about you.
  • Right to Rectification: You can ask us to correct any inaccuracies in your personal information.
  • Right to Erasure: You can request that we delete your personal data under certain circumstances.
  • Right to Restrict Processing: You can request that we limit the processing of your personal information.
  • Right to Object: You can object to the processing of your personal data in certain cases, including for marketing purposes.
  • Right to Data Portability: You can request that we transfer your personal information to another service provider.

If you wish to exercise any of these rights, please contact us using the details provided below.

For residents of California, the California Consumer Privacy Act (CCPA) grants additional rights, such as the right to opt-out of the sale of personal data (if applicable) and the right to access or delete personal data. Please refer to the relevant section for further information.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting obligations. If you request that we delete your data, we will do so in accordance with applicable laws, unless retention is required for legal reasons (e.g., fraud prevention).

7. International Data Transfers

Your personal data may be transferred to countries outside the UK and the EEA, including the United States and Canada, for processing and storage. We ensure that appropriate safeguards are in place to protect your data, such as using Standard Contractual Clauses or ensuring that the recipient of the data complies with equivalent data protection laws.

8. Automated Decision-Making

We do not engage in fully automated decision-making that significantly affects you. However, we use automated systems for fraud prevention, such as temporary denylisting of IP addresses or credit card details in the event of repeated failed transactions. These measures are not legally or financially significant to you.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your data protection rights, please contact us at:

 
Last updated: 1.03.2025

By using our Site, you agree to the collection and use of your information as described in this Privacy Policy.